Traffic Source Quality
LimeLight CRM Support
February 09, 2017 00:02
Dive deep into your traffic sources and understand how they’re affecting your bottom line. Identify traffic sources positively and negatively impacting Customer Lifetime Value (CLTV). Use this dashboard to evaluate traffic sources using both "early-" and "late- indicators" to help solidify your assessment.
- Eliminate traffic sources because of poor performing measures, including:
- Fraud Percentage
- In-trial Cancellation Rate
- Rebill Rate
- Customer Lifetime Value (CLTV)
- Chargeback Rate
- Refunded Revenue Rate
- Emulate traffic sources that generate higher value customers.
Video Length: 8:16
Video Length: 7:15
Data Elements & Measures
The following data elements and measures are shown on the Traffic Source Quality dashboard. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures.
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