LimeLight CRM Support
May 24, 2017 20:13
REV June 18, 2019
Transaction Select is our value added service that provides clients the ability to set, by campaign, risk acceptance block rates for customers. By blocking customers (pre-authorization and before CPA) that have a risk accepted probability of refund, chargeback, or in-trial cancel, the feature increases Average Cycles and overall CLTV.
The feature allows you to build multiple Transaction Select profiles and assign them at the campaign level, giving you the ability to select the block rate – low, high, or anywhere in between – for each campaign.
Transaction Select is a managed service. This Managed service leverages Lime Light’s proprietary algorithm to block undesirable customers in the most efficient and effective manner. This algorithm has been designed and trained by our Data Scientist team to maximize the protection of your business and limit possible negative effects to conversions. With the Managed service, you simply turn the feature on, set your risk tolerance level, assign campaigns, and our blackbox algorithm does all the hard work.
In Analytics, users will see detailed reporting displaying the benefits of Transaction Select. The Transaction Select Dashboard shows many details regarding the benefits of the feature including the number of customers blocked, the financial benefit of blocking those customers, and the CLTV and Rebill / Recurring Rate benefits to your overall business.
Specifically, it will display the economics of the Control Group (see below for details on the Control Group), the benefits of using the Transaction Select Un-Managed feature (if you are using Un-Managed), and the benefits of using the Transaction Select Managed feature. Additionally, reporting will clearly indicate the results/impact of Test Configurations so users can tune their settings before taking Profiles live.
The Control Group is a group of customers NOT blocked by the Transaction Select feature; there is always a Control Group and its percent of total customers is set by LimeLight; customers that fall into the Control Group are randomly selected. Once a customer is selected for the Control group, they will remain in the control group for any future transactions. There are many reasons for the Control Group and it runs for both the Managed and the Un-Managed service. If you would like more information about the Control Group please contact Client Support and we will provide you more details.
Using Multiple Risk Mitigation Providers
It is important to note, Transaction Select does not replace Anti-Fraud risk mitigation tools such as Kount. Where Kount (or other anti-fraud tools) works to block fraudulent transactions, Transaction Select works to block customers with a set probability of performing actions that work against the economics of your business; such as: refunding, charging back, cancelling within trial, etc. As such, we have provided clients the ability to use multiple Risk Mitigation providers on campaigns as they see appropriate.
If you do choose to use multiple Risk Mitigation providers. Transaction Select has been purposely designed to add extremely little time to the execution process, specifically it will return a decision in 250 to 400 milliseconds; a similar full-turn time as Kount. If a user attempts to use more than three (3) Risk Mitigation providers on single Campaign, the LimeLight Platform will warn you of the risk of increasing transaction times beyond our recommendation. You can add as many providers as you feel appropriate, but we do recommend you do so with full understanding of the increased execution processing time and its potential effect on your specific business. If you have questions about the potential addition of execution time for a specific provider please contact Client Support and they will assist you in understanding the impact (and potential benefits) of your desired settings.
Additionally, the LimeLight Platform will not allow you to add the same provider to a single campaign twice – you will be warned via a popup message and the platform will prevent the action.
Configuring Transaction Select
In order to configure Transaction Select, you will just need to navigate to Settings > Providers and select "Add New Provider Profile" from the Actions drop-down menu. Select 'Risk Mitigation' as the type, select Transaction Select from the Provider drop-down list, and fill out the required parameters.
Alias: This is where you give your custom profile a name.
Legacy: This is the legacy objective for increasing customer lifetime value (no longer recommended).
In Trial Cancellation: The "In-Trial Cancellation" model blocks incoming customers that have a higher probability of in-trial cancellation. It will be most effective when applied to campaigns running free trial offers that have high cancelation rates but it will not reduce chargeback or refund rates.
Prevent Chargebacks, Refunds and In-Trial Cancellations: The "Improve CLTV" model blocks incoming customers that have been flagged as having a high likelihood for in-trial cancel, refund or chargeback and will be most effective on subscription campaigns where chargeback and refund rates are high.
Low: The low setting will still let through some risky customers but will have the least impact on conversion rates. This will also generate the smallest financial benefit of the three levels because it blocks the fewest customers.
Medium: The medium setting optimizes the total financial benefit with a cautious conversion impact by blocking the costliest customers, while keeping the total number of blocks relatively low. This is the setting for those that want to maximize profits and can afford a moderate impact to conversion.
High: The high setting blocks customers, thereby keeping the exposure to risky customers as low as possible, at a cost of the greatest impact on conversion rates. This profile should be applied for those who are not getting enough blocks on the low and medium levels, or for those who can afford a large impact to conversion and wish to minimize their exposure to poor quality customers.
Alias: This is where you give your custom profile a name.
Assign Transaction Select to Campaigns
To assign Transaction Select to campaigns, go to Risk Mitigation Provider profiles located under Payment Systems > Risk Mitigation providers. To the right of the profile under features click on the ‘plug’ symbol and you will be presented with a pop-up displaying a list of your campaign(s). You can then select a single campaign or multiple campaigns (Mac: Command+Click: PC: Ctrl+Click) to assign the Transaction Select profile to. You have the option to either select the campaigns from the list, or upload a CSV list of campaign ID’s.
Transaction Select can also be assigned to a single campaign within Edit Campaign. Edit Campaign is located under Campaigns > Manage Campaigns, to the right of the campaign you want to edit, select the ‘pencil’ icon. On the Edit Campaign screen, under Options, select ‘Third Party Providers’ and you will be presented with a list of your configured Risk Mitigation providers. (Note: Transaction Select will only be listed as an available Risk Mitigation provider if you have configured and enabled a profile – to do so see above in Configuring Transaction Select)
You can select one or multiple profiles (Mac: Command+Click: PC: Ctrl+Click), but you can only select one profile per Risk Mitigation provider per Campaign. (See Using Multiple Risk Mitigation Providers above)
The whitelist will allow you to configure internal email addresses you wish to bypass Transaction Select for testing purposes, this will to allow trusted emails to never be blocked by Transaction Select.
Note: this is not to configure a customer email you think is safe, but rather bypass any internal emails you never want to have blocked.
Whitelist Email Addresses
To assign Transaction Select to campaigns, go to Risk Mitigation Provider profiles located under Payment Systems > Risk Mitigation providers. To the right of the profile under features click on the ‘flag’ icon and you will be presented with a pop-up to add emails. You will need to enter the email address as illustrated below and click on the (+) to add it to your list. To delete an email from the whitelist simply select the email from the list and select the delete icon. You also have the option to upload a CSV file of whitelisted emails.