January 17, 2019

Overview

The Revenue Generator Dashboard allows you to input assumptions for Target Orders and Target AOV to ultimately generate a suggested traffic source distribution that achieves the desired order and AOV goals/targets.

The Revenue Generator Prescriptive Analytics Dashboard is the first prescriptive dashboard that, released in Analytics that provides “prescriptive” solutions to common problems such as answering the question, “How do I modify my traffic distribution to achieve the desired revenue and Customer Lifetime Value targets?”

We built this new intelligent dashboard (Revenue Generator) by leveraging existing data and evaluating the performance of your past traffic sources based purely on volume and CLTV potential. The dashboard will then report on the top 10 sources of volume (be AFID), overlay CLTV onto each source of traffic and ultimately prescribe the ideal mixture of traffic sources to achieve your desired revenue and CLTV goals.

At first glance, the term "Prescriptive Analytics" can come across as being the latest buzzword but it's actually the next logical progression in the evolution of Analytics. In the diagram below, you can see where prescriptive analytics sits in relation to diagnostic and descriptive analytics. We hope that by seeing prescriptive analytics in this context, it will help you to gain a deeper understanding of how to most efficiently use analytics with your business.

Steps

  1. Reference the 30-Day Avg. table on the dashboard to understand what your past 30-day averages are for the number of Orders, Revenue, Average Order Value (AOV) and Customer Lifetime Value (CLTV) is.
  2. Open the filter and enter the:number of Target Orders -- Number of orders you want to achieve in a month.Target AOV -- Average Order Value you want to achieve.
  3. Select "Run"
  4. Review the Prescriptive Plan table on the dashboard to see the prescribed Source Weight(distribution of traffic), Projected Orders, Projected AOV and Projected Revenue.

Potential Actions 

Use the Revenue Generator dashboard to:

  1. Run what/if scenarios that help you better understand the appropriate distribution of traffic that achieve the desired revenue goal/target.

Data Elements & Measures

The following data elements and measures are shown on the Revenue Generator dashboard. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures

Additional Resources

You may find the following Help Center articles relevant to Analytics helpful.

  1. Glossary of Measures
  2. Glossary of Terms
  3. How to use Filters
  4. Analytics Vs. Reports - Data Calculation Methodology
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