December 17, 2018
A customer disposition describes the outcome of a call (e.g., Product Suggestion, Change Subscription Length, Refund, etc). Customer dispositions give business managers valuable intelligence used to help increase call center productivity and customer satisfaction ratings. Additionally, customer dispositions can help optimize agent performance and ultimately be leveraged to help refine procedures that positively impact customer service.
Reporting on call disposition takes a few seconds after each call. The call center agent will select the appropriate disposition within the platform that best summarizes the call. Your agents can easily select the code from a drop-down menu and apply it to the call record.
Use the Customer Dispositions report to monitor and act on trends related to call dispositions. For example, you may see a trend of increased product questions for a specific product. With Disposition reporting, you'll be able to identify that there is a potential problem that you can head off with additional marketing material. This is just one of many examples where dispositions help to increase profitability by simply identifying customer trends.
Use the Customer Dispositions report to help with the following activities:
- Identify the types of calls that are coming into your call center. This information can be used for better scripting to help agents appropriately address the types of calls they are getting.
Data Elements & Measures
The following data elements and measures are shown on the Gateway Health report. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures..
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