July 27, 2018
Using coupon codes to drive traffic and motivate purchase can be a powerful marketing tool. To read about how to set-up coupons in the LimeLight platform, refer to Add Coupons. The Coupon Analysis report allows you to evaluate coupon redemption for each active and inactive coupon.
Use the Coupon Analysis report to help with the following activities:
- Evaluate coupon performance, judge ROI and as a starting point for optimizing coupon marketing strategy.
Data Elements & Measures
The following data elements and measures are shown on the Coupon Analysis report. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures..
How to Configure Coupons
The "Add Coupon" window (below) shows the fields that need to be entered when configuring a coupon with the platform. The fields in this window drive the same fields in the Coupon Analysis report.
You may find the following Help Center articles relevant to Analytics helpful.