April 15, 2019
The Risk-Free Trial Consent dashboard allows you to report and analyze customers that have and have not consented to be charged full price for risk-free trial offers. Use it analyze future rebill orders where consent is required, sent, received and waiting in the context of the number of initial orders.
What is a Risk-Free Trial?
A risk-free trial leverages the negative option billing model, whereby a merchant sells a good or service at a nominal or “free” price to a consumer. The merchant requires the consumer give payment information upfront to receive the trial product and bills the consumer on a future date, unless the consumer proactively cancels their subscription.
- For more information on the Mastercard Negative Option Billing Standards in LimeLight, click here.
Use the Risk-Free Trial Consent dashboard to:
- Determine the number of orders that need to be cleared for consent prior to billing cards so you can take the appropriate actions to optimize billing success ratio.
- Analyze past consent authorizations to help predict future consent authorization success.
Data Elements & Measures
The following data elements and measures are shown on the Risk-Free Trial Consent dashboard. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures.
You may find the following Help Center articles relevant to Analytics helpful.